Electric fires

Explore our curated selection of electric fires, perfect for homes that want the warmth of a real flame without the need for a chimney.

From wall-mounted modern designs to traditional inset styles, each fire offers high efficiency, simple installation and stylish design. Whether you’re upgrading your fireplace or creating a new focal point, our electric fires combine innovation with elegance.

British fires 1200

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British Fires 650

The New Forest 650sq electric fire adds a new dimension to the family of inset fires. The perfect-square design takes a traditional concept and incorporates our award-winning LED flame visuals to create a contemporary focal point. Equipped with our highly regarded signature logs you also have the choice of upgrading to Deluxe Real Logs. No matter your choice the 650sq will be a great addition to any room.

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British Fires Holbury

The Holbury Suite is an open-fronted LED fire that comes standard with Deluxe Real Logs. Choose between either a grey or white MDF marble-effect finish and enjoy the award-winning flame-effects and other great features such as: downlighting, different fuelbed colours, and scheduled/timed heating, all with a touch of a button.

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Solution Outset

Solution fires have ultra realistic flame effects featuring the itronic effect technology and a high definition, hand crafted ceramic log fuel bed. They can be fitted as corner, front facing or panoramic appliances.

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Solution Inset

All solution fires are controllable via an LCD handset, which is supplied as standard. This handset allows you to turn the fire on and off, control the required temperature and set a 7 day programmer.

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Solution Square

Solution fires have ultra realistic flame effects featuring the itronic effect technology and a high definition, hand crafted ceramic log fuel bed. They can be fitted as corner, front facing or panoramic appliances.

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Opti V

It uses real fire footage displayed on a high definition LCD screen to give the illusion of flickering flames dancing on a log fuel bed.

Each e-Reflex includes a varied selection of highly realistic logs that offers a traditional wood fire aesthetic, and when positioned on the bed of clear and grey pebbles looks just like a real fire.

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e-Reflex 55R & 75R

The thermostatic handset gives full control over the fire’s host of features and can be enjoyed with or without any heat.

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eReflex Outset

The thermostatic handset gives full control over the fire’s host of features and can be enjoyed with or without any heat. Each e-Reflex includes a varied selection of highly realistic logs that offers a traditional wood fire aesthetic, and when positioned on the bed of clear and grey pebbles looks just like a real fire.

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Electric fires

Solution fires have ultra realistic flame effects featuring the itronic effect technology and a high definition, hand crafted ceramic log fuel bed. They can be fitted as corner, front facing or panoramic appliances.

All solution fires are controllable via an LCD handset, which is supplied as standard. This handset allows you to turn the fire on and off, control the required temperature and set a 7 day programmer.

Solution fires have ultra realistic flame effects featuring the itronic effect technology and a high definition, hand crafted ceramic log fuel bed. They can be fitted as corner, front facing or panoramic appliances.

It uses real fire footage displayed on a high definition LCD screen to give the illusion of flickering flames dancing on a log fuel bed.

Each e-Reflex includes a varied selection of highly realistic logs that offers a traditional wood fire aesthetic, and when positioned on the bed of clear and grey pebbles looks just like a real fire.

The thermostatic handset gives full control over the fire’s host of features and can be enjoyed with or without any heat.

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